thinking about archaeology

Some Random Penguins

Not just because of the designs, which are fabulous, or the ideas, stories and information, or even the associations and memories. But because of the vision. The idea that the provider – even a profit-making publisher – can decide to give people more than they know they want. Imagine that principle applied today by people who convey knowledge. In news giving, for instance, We could have news presenters who talk to us because they want us to know things they believe to be important. Who have a passion to inform and educate, who want to get underneath the stories, to understand them and to share that understanding – because they believe that it is important that people understand. That is the Penguin principle.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s